The Heart of Rogue Valley Wine Country
Welcome to Medford
Welcome to Medford, the heart of the Rogue Valley and your gateway to unforgettable Southern Oregon experiences. Here, adventure flows as freely as the Rogue River, vineyards and orchards stretch beneath sun-filled skies, and creativity thrives from downtown streets to wide-open landscapes. Medford invites you to slow down, savor the moment, and explore at your own pace—whether that means rafting wild rivers, tasting award-winning wines, wandering local farms, or discovering art, culture, and cuisine rooted in the land. As you explore, you’ll find that the best souvenirs aren’t the ones you pack in a suitcase, but the memories you carry with you—moments that linger long after the journey ends. This guide is your invitation to experience Medford not just as a destination, but as a feeling.
Let Your Adventure Start Here
DISCOVER ROGUE VALLEY WINE COUNTRY
Set among rolling hills, river corridors, and diverse microclimates, Rogue Valley Wine Country offers a relaxed and distinctly Southern Oregon wine experience.
Home to family-owned vineyards and passionate winemakers, the region is known for its variety, producing everything from bold reds to elegant whites and sparkling wines.
Scenic tasting rooms invite visitors to slow down, savor the moment, and connect with the land and people behind each bottle.
OREGON’S ONLY NATIONAL PARK-CRATER LAKE
The bluest, deepest, and purest lake in America lies in Medford’s backyard. Crater Lake is an awe-inspiring landmark and a must-see destination.
With a maximum depth of 1,949 feet, the great depth of the lake helps to impart the vibrant, deep blue color. The lake has no inlets or tributaries, rain and snowfall replenish water levels each year, resulting in some of the purest waters in the world.
You will never forget your first glimpse of Crater Lake.
SIP, SAVOR & STAY IN MEDFORD
Planning your visit to Savor Southern Oregon? Make the most of your experience by staying right here in Medford, where you’ll find a variety of lodging options to fit every style and budget.
From short term rentals to trusted national brands, explore our places to stay and enjoy easy access to all the wine, food, and festivities the region has to offer.
Centrally located on the west coast, a quick flight or easy road trip lands explorers in the Heart of the Rogue Valley.
COME FOR THE WINE- STAY FOR THE ADVENTURE
In Medford, the outdoors are never just a backdrop. They shape the rhythm of the day, the stories you bring home, and the kind of trip that stays with you long after you leave.
Raft down the Rogue River, hike the iconic Table Rocks, ride the waves on a jet boat, zipline through lush forests, or simply soak in the natural beauty of Southern Oregon.
Whatever adventure you choose, Medford’s outdoor wonderland awaits, filled with rich geographic history and breathtaking views.